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Immune health is driving the supplement market

September 2, 2021

Innova pointed out that immune health is a hot spot in the development of global supplements. In 2020, 30% of new dietary supplement products are immune-related. From 2016 to 2020, the compound annual growth rate for new product development is +10% (compared to the 8% compound annual growth rate for all supplements).
The Kerry survey shows that globally, more than one-fifth (21%) of consumers said they are interested in buying supplements containing immune health support ingredients. In the food and beverage categories that are usually related to healthy living, if juice, dairy beverages and yogurt, this number is even higher.
In fact, immune support is the number one reason to purchase nutritional and health products. As many as 39% of consumers have used immune health products in the past six months, and another 30% will consider doing so in the future, which means The overall potential of the immune healthcare market is 69%. This interest will remain high in the next few years, because this epidemic is causing people's attention.